Technical SEO
A website can have useful content and still struggle in search if search engines cannot efficiently crawl, understand, or index its pages. At Accore Technologies, we provide professional technical SEO services focused on improving the technical foundation of your website so that search engines can access your content effectively and visitors get a better website experience.
Technical SEO works behind the scenes. It covers areas such as website structure, crawlability, indexing, mobile usability, page performance, redirects, internal linking, structured data, and other technical elements that can affect how a website performs in organic search.
Build a Strong Technical Foundation for SEO
Search engine optimisation is not only about keywords and content. Search engines need to be able to discover important pages, understand their relationship, access them efficiently, and determine which versions should appear in search results.
Our technical SEO approach starts with reviewing the existing website and identifying technical issues or opportunities that may affect search visibility, usability, or website performance.
Our Technical SEO Services
- Technical SEO audits
- Website crawlability analysis
- Indexing and indexation checks
- Website architecture optimisation
- Internal linking analysis
- XML sitemap review
- Robots.txt review
- Canonical URL analysis
- Redirect and broken URL checks
- Mobile usability improvements
- Page speed and performance analysis
- Structured data and schema implementation
- Duplicate content analysis
- SEO-friendly URL structure
Technical SEO Audit
A technical SEO audit helps identify issues that may prevent a website from performing as effectively as it could in organic search.
We review relevant technical areas of your website and prioritise issues based on their potential impact. The objective is not to make unnecessary technical changes, but to identify problems and improvements that are relevant to your website and SEO goals.
Crawlability and Indexing
Search engines need to crawl your website to discover its pages. They also need to understand which pages should be included in their search index.
We review technical elements that can affect crawling and indexing, including website navigation, robots directives, sitemaps, page accessibility, internal links, and other relevant factors.
Website Architecture and Internal Linking
A logical website structure helps both visitors and search engines understand how your content is organised. Important pages should be accessible through a clear hierarchy rather than being isolated from the rest of the website.
We review website architecture and internal linking opportunities to help create clearer relationships between service pages, categories, products, articles, and other important content.
Page Speed and Website Performance
Website performance affects the user experience, particularly for visitors using mobile devices or slower connections. Heavy images, unnecessary scripts, inefficient code, excessive plugins, and other technical factors can contribute to slower pages.
We analyse relevant performance issues and identify practical improvements that can help create a faster and more responsive website experience.
Mobile Technical SEO
Modern websites need to provide a reliable experience across smartphones, tablets, and desktop devices. Technical problems affecting mobile layouts, navigation, content visibility, or usability can create a poor experience for visitors.
We review mobile usability as part of technical SEO and identify areas where the website can be improved for users accessing it from different devices.
Structured Data and Schema
Structured data can provide search engines with additional context about certain types of website content. Depending on the website and the information available, relevant schema can be considered for areas such as organisations, products, services, articles, FAQs, and other supported content types.
We implement structured data where it is appropriate and supported by the content and purpose of the website rather than adding unnecessary markup.
Canonical URLs and Duplicate Content
Websites can sometimes contain multiple URLs that display similar or identical content. Ecommerce filters, tracking parameters, duplicated pages, content variations, or technical configurations can create URL management challenges.
We review relevant duplication and canonicalisation issues to help search engines understand which page versions should be treated as the primary URLs.
Redirects and Broken URLs
Website redesigns, migrations, deleted pages, and changes to URL structures can result in broken links or outdated URLs. If these changes are not handled properly, users may encounter errors and existing search visibility can be affected.
We review redirects and broken URLs where relevant and help establish a cleaner URL structure during website changes or migrations.
Technical SEO for WordPress, Shopify and Ecommerce Websites
Different website platforms create different technical SEO considerations. WordPress websites may involve themes and plugins, while ecommerce platforms can contain large numbers of products, categories, filters, and dynamically generated URLs.
We work with platforms including WordPress, WooCommerce, Shopify, and other website setups, adapting technical SEO recommendations according to the platform and structure of the website.
Technical SEO for Website Redesigns and Migrations
A website redesign or migration can create technical SEO risks if URLs, content, redirects, internal links, or indexation settings are changed without proper planning.
We can review the technical SEO requirements of a redesign or migration and help preserve important website structures while making necessary improvements to the new website.
Why Choose Accore Technologies for Technical SEO?
- Technical-first approach: We focus on identifying real technical issues rather than making unnecessary changes.
- Website structure expertise: We understand how design and development decisions can affect SEO.
- Platform experience: We work with WordPress, WooCommerce, Shopify, and custom website technologies.
- Performance focus: We consider technical factors that can affect website speed and usability.
- Migration support: Technical SEO considerations can be incorporated into redesign and migration projects.
- Business-focused recommendations: Technical improvements are prioritised according to their relevance to your website and business goals.
Does Technical SEO Guarantee Higher Rankings?
Technical SEO can improve the accessibility, structure, and usability of a website, but no SEO provider can guarantee a particular search ranking. Organic search performance also depends on content relevance, competition, authority, search intent, user behaviour, and other factors.
The goal of technical SEO is to create a stronger foundation that allows your website and its content to be properly accessed and understood by search engines while providing a better experience for users.
Looking for a Technical SEO Company?
If your website has indexing problems, technical errors, poor performance, structural issues, or SEO concerns that are difficult to identify, a technical SEO audit can help uncover the areas that need attention.
Accore Technologies provides technical SEO services in Delhi NCR and across India, helping businesses improve website architecture, crawlability, indexing, performance, mobile usability, and other technical SEO factors.
Want to identify technical SEO issues on your website? Share your website with us and we can discuss the areas that may need to be reviewed.